The prices of local outdoor advertising LED displays in China show differentiated characteristics due to specifications, brands, technical parameters and market supply and demand. According to market data in 2025, the mainstream price range is as follows:
1. Regular specifications and price stratification
P8-P10 specifications: priced at about 3,000-4,500 yuan/square meter, suitable for long-distance viewing scenarios, such as highway billboards and large square screens.
P5-P6 specifications: price is about 3500-5500 yuan/square meter, balancing resolution and cost, and is often used for community advertising and commercial street display.
P3-P4 specifications: priced at about 4500-8000 yuan/square meter. High-density pixels meet the needs of close-range clear display, and are mostly used in business district landmarks and transportation hubs.
2. Technology upgrade drives price differentiation
COB packaging products: The average price fell by more than 30% year-on-year, reaching 17,200 yuan per square meter in Q1 2025, but due to its strong protection and excellent heat dissipation, its share in the high-end market increased to 22.1%, such as XR virtual shooting and smart conference scenes.
Small spacing products: The sales of the P1.4-P1.1 spacing segment accounted for 40.6%. Although the average price exceeded 20,000 yuan per square meter, the shipment volume increased against the trend due to the urgent needs of military informationization and emergency management systems.
3. Customized pricing for special needs
Special-shaped screen: The price of customized products such as spherical and arc shapes doubles. For example, the unit price of spherical screens with a diameter of more than 8 meters exceeds 20,000 yuan/square meter, and the total cost can reach more than 5 million yuan.
High-bright waterproof screen: outdoor scenes require ≥4500cd/m² brightness, and the price is 15%-20% higher than that of ordinary screens.
4. Regional and channel differences
Due to the high installation cost in first-tier cities, the quotations are generally 10%-15% higher than those in second- and third-tier cities; some standard products on online platforms (such as Alibaba 1688) sold more than 1,000 pieces per month, and the prices were 5%-8% lower than offline.
Trend: Technology inclusiveness and price competition coexist. In Q1 2025, the average industry price fell by 11.5% month-on-month, but the demand for people's livelihood scenarios such as education and medical care surged, pushing the P2.0-P1.7 spacing product to achieve a 29.7% shipment area share with a cost-effectiveness advantage of 6,700 yuan/square meter.