Below is a practical and easy-to-understand COB LED display selection guide without tables.
1) First, consider the pixel pitch (P-value) – the core factor determining clarity.
Selection principle: Viewing distance ÷ 2.5 ≈ suitable pixel pitch.
Viewing distance 2–3 meters: Choose P0.9 ~ P1.2
Viewing distance 3–5 meters: Choose P1.2 ~ P1.5
Viewing distance 5–8 meters: Choose P1.5 ~ P1.8 The smaller the pixel pitch, the better the COB experience, as small pitch is its strength.
2) The higher the contrast ratio, the better (one of the core advantages of COB).
COB inherently has a large black area and low reflectivity, so the contrast ratio is usually higher.
Preferred: ≥ 5000:1 For XR, film, and studio use, the higher the better; 8000:1 or higher is even better.
3) Brightness should be selected based on the scenario, not necessarily the higher the better.
COB can be made high-brightness, but you should choose according to your intended use:
Indoor conferencing/monitoring: 400–600 nits
High-end commercial/exhibition halls: 600–800 nits
XR/film shooting: 800–1200 nits Excessive brightness can damage eyes, increase costs, and generate heat.
4) Refresh rate and scanning method – avoid flickering during shooting
This is crucial for taking photos or videos:
Standard displays: ≥ 1920Hz
XR/film shooting: ≥ 3840Hz (ideally 7680Hz) A higher refresh rate reduces the likelihood of "stripes" and "shadows".
5) Flatness and module consistency
COB packaging itself is very flat, but batch variations between different manufacturers can still affect image quality.
Inspection:
Is there any obvious seam at low viewing angles?
Is the reflection from the lamp surface uniform?
Is the brightness/color temperature consistency of multiple screens side-by-side consistent?
This is crucial if you are working on XR or in a showroom.
6) Protection Rating (Impact Resistance, Dust Resistance, Moisture Resistance)
COB offers significantly better protection than SMD, but specifications still differ:
General Indoor Use: Around IP50 is sufficient.
Public Places, Interactive Touchscreens: IP54–IP65 is safer.
Frequently Touched / Classroom / Showroom Interactive Walls: Choose "Surface Hardening" or "Nano Coating".
7) Choose a Mature Driver IC and Chassis Heat Dissipation Design
High brightness + high frequency refresh + small pitch will significantly increase heat generation.
Note:
Is the driver IC (e.g., MBI, Chipone Technology, etc.) a high-end version?
Does the cabinet have a rear aluminum heatsink?
Does it have automatic brightness adjustment (more energy-efficient)?
8) Color Accuracy and Calibration System
For applications with strict image quality requirements (XR, live streaming, exhibition halls), pay attention to:
Does the color gamut reach ≥ 90% P3?
Does it support 16-bit–18-bit grayscale?
Does it have a pixel-by-pixel calibration system (the more advanced, the more stable)?
9) Brand and After-Sales Service
COB has extremely high requirements for manufacturing processes; not all manufacturers can do it well.
Reasons for choosing a major manufacturer: better consistency, lower dead pixel rate, longer lifespan, and more stable after-sales service.
Common reliable brands in the industry include: Unilumin, Leyard, Leyard, Mairui, and Jingtai Solutions.