Question

With the overseas market for LED displays continuing to recover, what changes have occurred in the market share in China?

Answer 1

With the continued recovery of the overseas market for LED displays, changes in China's market share exhibit multi-dimensional characteristics. The following is a comprehensive analysis:

1. Overall Market Share Fluctuations

• Decreased Share: Against the backdrop of global market recovery, China's LED display market share shows an overall downward trend. For example, in 2022, affected by the pandemic and policies, China's market share decreased from 64.8% to 53.2%; from January to November 2025, the proportion of China's export value also declined due to adjustments in the global demand structure.

• Still Holds Important Position: Despite the decline in share, China remains an important player in the global LED display market, especially dominating the Asia-Pacific region, where its market share reached 49% in 2025, with China being the main contributor.

2. Differentiated Performance in Regional Markets

• Significant Growth in Emerging Markets: In emerging markets such as Southeast Asia, the Middle East and Africa, and Central and South America, China's export value and share continue to increase. For example, from January to November 2025, exports to Central and South America increased by 4.8% year-on-year, and the share increased by 0.6 percentage points; the export value to the Middle East and Africa increased by 27.6%, and the share rose to 11.9%.

• Challenges in European and American Markets: Traditional high-end markets such as Europe and the United States are affected by trade barriers and geopolitical factors, limiting the growth of China's market share. Tariffs imposed by the United States have hindered exports, and while there are opportunities for technological cooperation in the European market, intense brand competition has resulted in slow market share growth.

3. Structural Changes Driven by Technology

• Breakthroughs in High-End Markets: Chinese companies have made progress in high-end technologies such as Micro LED and Mini LED, and have begun to enter high-end markets in Europe and the United States. For example, companies like Leyard and Unilumin have applied their products to top-tier venues such as Las Vegas casinos and London's West End theaters through technological breakthroughs, gradually increasing their share in the high-end market.

• Adjustments in Traditional Markets: In the market for conventional pitch products, affected by price competition and overcapacity, the growth of China's market share has slowed down. Companies are maintaining their market share by optimizing product structures and expanding application scenarios (such as transparent screens and flexible screens).

4. Enhanced Brand and Service Influence

• Improved Brand Recognition: Leading companies such as Leyard, Unilumin, and Absen have strengthened their international influence through technology transfer, localized services, and brand building. In 2023, Leyard's global market share was approximately 15%, and Unilumin Technology ranked first globally in the LED video wall sector by revenue.

• Comprehensive service network: Chinese companies have established over 60 branches worldwide, providing localized operation and maintenance services, which has enhanced customer loyalty. This "technology + service" model has continuously improved the competitiveness of Chinese brands in overseas markets.

Overall, the Chinese LED display market share in the recovering overseas market shows characteristics of "fluctuating total volume and optimized structure." Through technological upgrades, market diversification, and localized operations, companies are transitioning from "price competition" to "value competition," and their share in the global market is expected to achieve stable growth amidst fluctuations in the future.

Answer 2

With the gradual recovery of the global economy and the resurgence of demand for LED displays, significant changes have occurred in the market share and structure of Chinese LED displays in overseas markets. Overall, China remains the core of the global LED display industry, but market share is undergoing dynamic adjustments:

Overseas Market Share Shows Steady Growth

Chinese manufacturers continue to dominate global market exports

Research data shows that Chinese LED display manufacturers account for more than 60%, and even up to 70%, of total global exports, maintaining an absolute leading position.

This advantage stems from a complete industrial chain, large-scale production, and integrated supply chain, enabling China to maintain a long-term leading share in the global market.

Overseas market growth is faster than the domestic market

With the recovery of LED display demand in Europe, the Americas, the Middle East, and Southeast Asia, the proportion of overseas revenue for Chinese manufacturers continues to increase. For example, Unilumin Technology's overseas revenue accounts for approximately 64% of its total revenue, Absen's overseas market share is approximately 78%, and Leyard Optoelectronic's overseas revenue has increased significantly.

Many companies regard the overseas market as their main growth engine, further shifting their market share towards overseas markets.

China's Domestic Market Share Has Declined

Weak domestic market demand

The growth of domestic demand in China has slowed down or even declined, leading to a decrease in the relative share of the domestic market in the global market. Some analyses indicate that weak domestic market demand has led to an overall "bottoming out and recovery" of the industry, but market size growth is mainly driven by overseas demand.

The impact of the pandemic temporarily affected market share

For example, data from the early stages of the pandemic showed that China's market share once dropped from approximately 65% ​​to around 50%, and then gradually stabilized. Although this is data from an earlier period, it reflects the structural impact of global resumption of work and production and increased overseas demand on China's market share.

Market Structure and Competitive Landscape Changes

Regional market demand differences are evident

Demand in Europe, the Americas, and emerging Asian markets continues to grow: the European and American markets are recovering steadily, and the Middle East and Southeast Asia are growing rapidly, becoming key target markets for Chinese companies.

Growth in Africa and Latin America is also quite significant, and the overall overseas market growth rate is higher than that of the domestic market.

The global LED display market structure is becoming more "Chinese"

Despite ongoing international competition, China's core position in the global supply chain has not changed, and has even been further consolidated in some niche markets (such as fine-pitch and rental screens). Trend Summary

Global Export Share: Maintaining a leading global position, accounting for approximately 60% to 70%, with Chinese manufacturing remaining the main force in global LED display exports.

Domestic Market Share: Relatively declining or experiencing slower growth due to weak domestic demand and ongoing structural adjustments.

Overseas Revenue Proportion:  Significantly increasing, with overseas markets becoming the main driving force for growth.

Regional Market Performance: European and American markets remain stable, while the Asia-Pacific, Africa, and Latin America regions are experiencing faster growth, resulting in a more diversified and balanced market growth.

Conclusion

With the continued recovery of overseas markets, Chinese LED display companies have generally maintained their leading position in the global market, and their market share in many overseas segments has further expanded. Meanwhile, due to relatively weak domestic demand, China's market share in the global market has declined, and companies are increasingly relying on overseas demand as the core driver of performance growth. The international competitive landscape is shifting from a sole reliance on the domestic market to a more globalized and multi-regional approach.