Let's analyze and operate from multiple dimensions. I will give you a systematic approach, combining operating models, content strategies, advertising revenue, and community benefits.
1️⃣ Advertising Revenue Optimization
The most direct economic benefit of LED screens is advertising revenue. You can increase advertising value by focusing on the following aspects:
Targeted advertising for local businesses
Local businesses such as restaurants, hotels, supermarkets, training institutions, real estate, and car dealerships.
Offer package deals: for example, a combination of short ads at multiple times of the day + a longer ad weekly.
Set "holiday/event special offer" pricing.
Expand advertising to surrounding areas
In addition to local businesses in the county town, attract businesses from neighboring towns or tourist attractions.
Advertise to businesses in areas with high foot traffic, such as near train stations and markets.
Interactive advertising
Improve advertising effectiveness through QR codes, mini-games, and prize draws, making businesses willing to pay higher prices.
For example, "scan the code to receive a coupon," with the LED screen displaying real-time winning information.
Multi-time period tiered pricing
Daytime peak hours: higher advertising prices.
Night/off-peak hours: lower advertising prices to increase utilization.
2️⃣ Content to Attract Foot Traffic
If an LED screen is just an advertising board, it's easily ignored. You can attract crowds through content, indirectly increasing the screen's value:
Community information dissemination
Weather forecasts, traffic information, cultural event announcements.
Residents will pay attention, increasing screen exposure.
Interactive entertainment
Young people in small towns may enjoy short videos, mini-games, and interactive quizzes.
Hold "talent shows" and "photography contests," displaying winning entries on the screen.
This type of interaction can attract young people, bringing more exposure to advertisements.
Public event support
Screening events such as holidays, cultural performances, and sports events.
Attract more foot traffic, increasing screen visibility and advertising value.
3️⃣ Data and Precision Marketing
Modern LED screens are not only display screens but can also be data collection tools:
Foot traffic statistics
Use cameras or sensors to count foot traffic in the square and provide data to advertisers.
Advertising can be priced according to peak foot traffic, increasing revenue.
Hotspot analysis
Analyze which content or advertisements receive the most attention to optimize content scheduling.
Social media integration
Link the LED screen with WeChat/Douyin activities, allowing users to share advertisements or content to expand influence. 4. Enhancing the Value of the Screen Itself
Aesthetics and Technological Advancement
High resolution, vibrant colors, and adjustable brightness, especially clear in direct sunlight.
Safety and Stability
Ensuring the screen operates 24/7, reducing advertising losses due to maintenance.
Three-Sided Screen Linkage
Displaying different advertisements from different angles or synchronizing displays to increase advertising space utilization.
5. Additional Revenue Streams
Event Sponsorship
Holding plaza events with sponsorship opportunities for businesses.
Short-Term Rental
Renting the screen for temporary events/exhibitions for promotional purposes.
Nighttime Light Shows
Using LED screens in conjunction with plaza light shows to attract tourists and boost surrounding restaurants and retail businesses.
Summary of Strategies
Advertising revenue is the main focus, but the value of advertising must be increased: precise targeting + interaction + pedestrian traffic data support.
Content operation as a supplement, attracting residents' attention and making the screen an "information and entertainment center."
Events and value-added services to improve the overall economic benefits of the screen.
Technology and management guarantees to ensure long-term stable revenue.