In Brazil, the LED display market presents a diversified competitive landscape, with both local brands deeply rooted in the market and international brands entering through imports or localized partnerships. Below are some of the most active LED display brands in the Brazilian market and their characteristics:
I. Local Brands: Technological Expertise and Localized Services
Grecko Led Displays
Positioning: High-end LED panel research and development and manufacturing, focusing on outdoor and indoor communication needs.
Advantages: High brightness, strong customizability, and professional technical support.
Market Performance: Covering the global market through a dealer network, meeting the needs of high-end projects in Brazil with high-quality standards.
The LED
Positioning: Innovative LED solution provider, originating from a transformation in the lighting industry.
Advantages: High resolution, excellent visual effects, and a rental model to reduce initial costs for customers.
Market Performance: Providing flexible display solutions for art exhibitions, trade shows, and corporate events, occupying a significant share in the Brazilian event rental market.
Led Wave
Positioning: Large-format panel (digital billboard) expert, with business covering the entire country.
Advantages: High quality, multi-functionality, and the launch of Brazil's largest outdoor media tool, the "WEOOH" brand.
Market Performance: Consolidating its brand position in major cities such as São Paulo and Brasília, meeting the needs of large-scale advertising and public spaces.
On Projecoes
Positioning: Full-cycle service provider, from design to after-sales support.
Advantages: Customizable flexible LED displays, focusing on environmental responsibility and energy efficiency.
Market Performance: Providing customized solutions for Brazilian customers, creating differentiated competitiveness in the creative display field.
Mundo de LED
Positioning: Irregular-shaped LED display and signage expert, focusing on global visual communication trends.
Advantages: Clear images, multi-functionality, and offering six common irregular screen designs.
Market Performance: Widely used in exhibitions, seminars, and other scenarios, meeting personalized display needs.
II. International Brands: Technological Leadership and Global Presence
TCL
Positioning: Global consumer electronics giant, deeply rooted in the Brazilian market through its joint venture company SEMP TCL.
Advantages:
Technological leadership: Ranked first globally in Mini LED TV shipments, achieving a 19.9% market share in 2025, topping the Brazilian TV market.
Localization strategy: A joint venture with SEMP, combining an understanding of the Brazilian market with international technology to launch cost-effective products. Brand Marketing: Sponsoring top-tier events such as the Copa America and Copa Libertadores to enhance brand awareness.
Market Performance: Expanding from televisions to a full range of home appliances, building a user service ecosystem, and becoming one of the most trusted brands in Brazil.
Unilumin
Positioning: King of the small-pitch LED field, provider of creative display solutions.
Advantages:
Technological Strength: Leading market share, certified as a "Single Champion" by the Ministry of Industry and Information Technology.
Creative Customization: Established a "Creative Display Business Unit" to provide high-end customized services such as art installations.
Global Cases: Provided display solutions for landmarks such as the China Pavilion at the Osaka World Expo and the AKH Tower in Dammam, Saudi Arabia.
Market Potential: Expected to further penetrate the Brazilian high-end display market through innovative products and technologies.
Jinghong Technology
Positioning: Global leading manufacturer of LED glass display screens.
Advantages:
Technological Breakthrough: Installed the first large-scale LED glass display screen outside of China in São Paulo, Brazil, achieving a combination of high transparency and high brightness.
International Cooperation: Collaborated with Brazilian company Elite LED to promote the implementation of innovative technologies.
Market Impact: Provides a new option for building facade displays in Brazil, enhancing the technological feel of urban landscapes.
III. Importers and Service Providers: Filling Market Gaps
Brisa Light Led
Positioning: Top LED product importer in Brazil.
Advantages:
Abundant Supply: Access to the latest and most popular LED products to meet diverse needs.
Localized Service: Provides customized lighting solutions and strengthens cooperation with retailers.
Market Role: Acts as a bridge between international brands and the Brazilian market, accelerating technology adoption.
Aoto
Positioning: LED display product and creative engineering customization service provider.
Advantages:
Global Cases: Installed the largest LED display screen in Latin America at the Republic Square in Argentina, demonstrating internationally recognized technical strength.
Innovative Products: Created unique series such as strip screens and S-screens, holding multiple national patents.
Market Potential: Provides display solutions for large-scale events in Brazil through creative engineering customization services.
IV. Market Trends and Competitive Landscape
Technology-Driven: High-end technologies such as Mini LED and Micro LED are becoming the focus of competition, with international brands dominating the high-end market due to their technological advantages.
Localization Needs: The Brazilian market has a growing demand for high-brightness, customizable, energy-efficient, and environmentally friendly display solutions, and local brands are meeting these segmented needs through flexible services. Brand collaboration: International brands enter the market through joint ventures, imports, or localization partnerships, creating a complementary competitive landscape with local brands.