With the help of LED display technology, a variety of different types of display screens can be used in more advertising scenarios in shopping malls or shopping centers.
What types of screens can be used for shopping mall LED displays at present? What are the characteristics of each solution?
1. Monochrome and dual-color LED display screens
Advantages: low cost, scrolling display in subtitle form.
Disadvantages: can only be played in monochrome or dual-color subtitle form, cannot play promotional videos and other files, and display is single.
2. Full-color LED display screen
Advantages: through full-color animation mode playback, three-dimensional and comprehensive presentation of various company promotional videos, help to show the company's advantages to customers and merchants; can be used for later shopping mall advertising playback.
Disadvantages: slightly higher cost.
3. Outdoor LED display screen
Outdoor LED display screens are usually installed on the exterior walls of shopping malls. The specific display screen specifications need to be determined in combination with the actual project, scale, budget, etc. The advantage of this screen is that it can cover more audiences. People walking around the shopping center can clearly see the advertising content of the video, which is conducive to promoting the brand and attracting merchants to place advertisements.
4. Indoor LED floor tile screen
There are many ways to interact with indoor LED floor tile screens, such as radar sensing, infrared sensing, gravity sensing...
Different interactive methods have slightly different interactive effects. The main interactive methods now are infrared and gravity, because these two interactive methods have better user experience, unlike radar sensing, if the signal is blocked, the interactive effect will be indifferent. Since the LED interactive floor tile screen focuses on user experience, it is generally used in occasions where interaction is required, so the floor tile screen is very suitable for use in shopping malls.
5. LED cylindrical screen
LED column screen is also a common LED screen in shopping malls. Flexible LED display screens are often used to make LED column screens. Flexible LED display screens have the characteristics of good flexibility, arbitrary bending, and various installation methods, which can meet personalized design, low power consumption, and power saving. When consumers walk or sit down to rest in the shopping mall, the fast-moving consumer goods advertisements on the display screen may arouse consumers' direct interest, leading to the shopping mall's demand for instant consumption.
6. LED transparent screen
Although LED transparent screens are expensive, more and more are now installed in shopping malls. LED transparent screens are often installed on the glass walls of jewelry stores on the first floor of many shopping malls. The light transmittance of LED display screens is 60%~95%, and the floor glass curtain wall and window lighting structure can be seamlessly spliced. The lighting and vision of the transparent glass curtain wall do not take up space and beautify the decoration. LED transparent screens can also be seen outside the commercial center buildings in many cities.
Generally, shopping mall LED display screens need to be customized, so users are reminded to first determine their actual needs, reasonably choose the type of LED display screen, and choose the most cost-effective product!