As leading companies in the LED display industry, Leyard and Unilumin Technology each have significant advantages in technology, market, and products, but which one is better needs to be comprehensively judged based on different dimensions and evaluation criteria.
The following is a detailed introduction and comparison of the two companies:
Leyard
I. Company Overview
* Founded: 1995
* Business scope: smart display, cultural tourism night tour, AI and spatial computing and other fields
* Market position: Global LED display market share has been ranked first for many years, small pitch market share has been ranked first, and indoor LED market share has been ranked first (according to Futuresource Consulting)
II. Technical advantages
* Innovation ability: With nearly 2,600 patents, committed to technological innovation and product innovation
* Core technology: Independently developed the first domestic LED true color display product, created and named small pitch LED display technology, and took the lead in promoting Micro LED display technology
III. Market performance
* Financial data: Net profit of 286 million yuan in 2023, a year-on-year increase of 1.60%; operating income of 7.615 billion yuan, a year-on-year decrease of 6.61% (data source: Leyard 2023 annual performance report)
* Customer base: long-term service in major national political and cultural events, such as the National Day military parade, the Olympic Games, the Winter Olympics, etc.
IV. Other advantages
* Global layout: with ten production bases and nine R&D centers all over the world
* Brand influence: awarded many national honors, such as the National Technology Innovation Demonstration Enterprise, China's Top 100 Electronic Information Enterprises, etc.
Unilumin Technology
I. Company Overview
* Business scope: based on the research and development and application of LED semiconductor technology, integrating a variety of cutting-edge technical means, providing industry-level light display products and professional scene solutions for global light display scenes
* Market position: According to the data of Experts, Unilumin Technology's LED display revenue ranked first in the industry in 2023
II. Technical advantages
* R&D strength: R&D expenses from 2020 to 2023 were 224 million yuan, 304 million yuan, 349 million yuan, and 402 million yuan, respectively, maintaining an annual growth rate of more than 14%
Innovative products: Provide naked-eye 3D, XR virtual shooting, AI digital virtual people and other innovative digital content
III. Market performance
* Financial data: Revenue of approximately RMB 7.41 billion in 2023, a year-on-year increase of 4.73%; net profit attributable to the parent company is approximately RMB 144 million, a year-on-year increase of approximately 127.06% (data source: Unilumin Technology 2023 financial report)
* Global marketing: The marketing network has covered more than 160 countries and has reached cooperation with more than 4,600 dealers
IV. Other advantages
* Intelligent manufacturing: It has the world's largest intelligent production and manufacturing base for LED display screens, and has a leading advantage in intelligent manufacturing, unmanned manufacturing and high-precision manufacturing
* Service system: Provide the GTM+GTS+AR iron triangle marketing service model, and after-sales personnel provide 7*24 hours all-weather service 365 days a year
Comprehensive comparison
* Technical strength: Both companies have strong technical strength and innovation capabilities in the field of LED light display, but Leyard is more advanced in cutting-edge technologies such as Micro LED
* Market performance: Leyard has maintained the first place in the global LED display market share for many consecutive years, while Unilumin Technology ranked first in the world in LED display revenue in 2023, showing different market advantages.
* Business scope: Leyard has a wider business scope, covering multiple fields such as smart display, cultural tourism night tour, AI and spatial computing; Unilumin Technology is more focused on the research and development and application of LED light display technology.
* Global layout: Both companies have the ability to deploy globally, but Leyard may have a wider layout in production bases and R&D centers.
In summary, Leyard and Unilumin Technology have their own advantages in the field of LED light display, and which one is better depends on different evaluation criteria and focus points.
If more professional analysis and suggestions are needed, it is recommended to consult relevant industry experts or institutions.