Recently, many LED display companies have consulted me about how to conduct effective online marketing, brand building, and online promotion, and what methods are available. There are actually many online promotion models: news media article promotion, search engine promotion, B2B promotion, Weibo, LED display forums, etc.
Below, I will mainly discuss two types of promotion:
Building a corporate online brand. This primarily involves getting customers to find you, then word-of-mouth promotion, and then comprehensive interception promotion including trust building and brand awareness promotion. This involves intercepting customer search queries. This is how you ensure customers fully understand your brand. For businesses, the most important and best online promotion methods are search engine promotion and Douyin (TikTok) promotion. Both of these have corresponding software, allowing for hands-free and low-cost promotion. In the online promotion industry, Skycc's combined marketing software has proven effective and has been used for quite some time.
Of course, there are other options such as Dark Night Promotion Assistant and Little Panda Promotion Software. However, these have been used less recently, and you need to test them yourself.
I. Search Engine Promotion
1. Paid Search Promotion. If your budget allows, consider paid search ranking to quickly rank your company's product information at the top. Higher pageviews naturally lead to more sales opportunities. However, it's extremely expensive. An investment of 100,000 might only bring in a few dozen customers.
2. B2B Product Launch (Low-Cost Google SEO, Baidu, 360 Search Engine Domination) and Website SEO Optimization: Through the release of company product information and soft articles, and website SEO optimization, hundreds of B2B information and articles are manually published daily on various B2B websites. Consistent effort yields significant results. On one hand, SEO optimization can help the official website rank on the first page of Baidu and 360 for numerous popular keywords. On the other hand, it can help a large number of precise long-tail traffic keywords for B2B products rank on the first page of Baidu and 360. The more the company publishes, the more obvious the effect.
This allows customers to find you on Baidu and 360 through keywords. Using software is best for this method, as manual work simply cannot achieve such a large volume; without volume, there is no effect. The software automatically publishes B2B products and articles. Combined with SEO techniques, it can quickly get your articles and B2B product information indexed and ranked by search engines.
These software programs are only available from professional marketing companies. For example, the Skycc combined marketing software and Dark Night Promotion Assistant mentioned earlier are all released through partner websites. After promotion, Baidu indexing and ranking results are quite good. The work is at least ten times easier.
II. Douyin Promotion
1. Paid Douyin Advertising. While it has some effect, it's very expensive. However, it's crucial to pay attention to audience targeting. As competition increases, costs are gradually rising while effectiveness is declining.
2. Douyin Promotion (Low-Cost Douyin Customer Acquisition). This mainly involves collaborating with numerous influential accounts to publish company-related videos, improving the search ranking of keywords related to the company's products on Douyin. It also allows for 24/7 monitoring of competitors and automatic customer acquisition, resulting in very noticeable effects.
Doing good online marketing isn't difficult; the key is to take immediate action. Regardless of the method, consistent long-term commitment will definitely yield unexpected results.