Yes, LCD screens are very suitable for window advertising displays, and they are already a mainstream choice for many brands. Below, we'll explain this in detail from three aspects: feasibility, advantages, and points to note:
I. Using LCD screens for window advertising is completely feasible
Common forms include:
Vertical/horizontal advertising screens inside the window
High-brightness LCD screens in transparent windows
Large-sized display walls made of spliced screens
Digital signage screens
Widely used in:
Shopping malls and retail stores (clothing, shoes, cosmetics)
Banks, real estate agencies, and car dealerships
Restaurants and chain brands
Exhibitions and brand pop-up stores
II. Advantages of LCD screens compared to traditional light boxes/printed materials
✅ 1. Dynamic display, stronger appeal
Supports video, animation, and rotating images
Easier to attract passersby and increase foot traffic
✅ 2. Content can be changed at any time
Promotions, events, and prices can be updated in real time
No need to frequently replace materials, saving costs in the long run
✅ 3. Excellent display effect
High resolution, vibrant colors
More sophisticated brand image
✅ 4. Intelligent management
Supports USB drives, WiFi, LAN, and cloud platform remote publishing
Content can be centrally managed across multiple stores
III. Key points to note when using LCD screens in windows
⚠️ 1. Brightness must be high enough (very important)
Ordinary indoor screens: 300–500 nits ❌ (Invisible during the day)
Recommended for windows:
Semi-outdoor environment: 2000–3000 nits
Sunny/strong light windows: 3000 nits or more
Otherwise, it will "reflect light and appear dull" during the day
⚠️ 2. Anti-reflection and viewing angle
Choose anti-glare glass
IPS panel for better wide viewing angle
⚠️ 3. Heat dissipation and stability
High-brightness screens consume a lot of power
Requires good heat dissipation design to avoid black screen and screen burn-in
⚠️ 4. Size and installation method
Common sizes: 43 / 49 / 55 / 65 inches
Installation methods:
Suspended
Floor-standing
Embedded in the window structure
⚠️ 5. Long-term playback
Choose screens that support 7×16 hours or 7×24 hours of continuous operation Commercial-grade LCD screens
Not recommended for home use
IV. If you want a more "advanced" solution:
Consider:
High-brightness window display advertising machines
Transparent LCD screens (allowing visibility of products inside the window)
LCD video walls
LCD + light box + physical product combination display
V. Simple Conclusion
✔ LCD screens are very suitable for window display advertising
❗ Key factors: Brightness, commercial grade, and installation method