Before the widespread adoption of flexible LED films, outdoor displays faced a triple dilemma: incompatibility in form, high installation costs, and poor environmental adaptability.
1. Form Constraints: Rigid screens can only be assembled in rectangular shapes. When facing curved buildings, columns, or wave-shaped landscapes, either forced cutting leads to image breakage, or structural conflicts prevent installation, severely limiting creative expression.
2. Installation Burden: Traditional LED screens weigh 3-5 kg/m², requiring complex steel structure support. This not only results in long construction periods (usually 15-30 days) but also damages the original building structure, leading to extremely high dismantling costs later.
3. Environmental Limitations: High outdoor temperatures, heavy rain, and ultraviolet radiation easily cause poor heat dissipation and brightness decay of the screen. Traditional protective designs often come at the cost of increased thickness, further limiting installation scenarios. According to data from Puhua Consulting, the Chinese LED outdoor display market reached 50 billion yuan in 2024 and is projected to exceed 89 billion yuan by 2031. However, the limitations of traditional rigid screens prevent 40% of commercial scenarios and 25% of cultural and tourism projects from achieving ideal display effects—leaving a huge market space for the rise of flexible LED films.
II. Three Core Technological Advantages of Flexible LED Films: More Than Just "Bendable" The core competitiveness of flexible LED films goes far beyond the breakthrough in "bendability," representing a three-dimensional upgrade of "freedom of form + convenient installation + environmental tolerance":
1. Form Adaptability: From "fitting the building" to "becoming part of the building"
• Physical Characteristics: Utilizing a PET flexible substrate + silicone encapsulation, a single module thickness of only 3.5-5mm and a weight as low as 0.8kg/㎡ (only 1/5 of traditional screens), it supports ±35° bidirectional bending, with a minimum splicing diameter as low as 480mm (5 modules can form a complete circular screen);
• Seamless Splicing Technology: Through trapezoidal circuit design + The magnetic module connection completely eliminates the physical black borders of traditional splicing screens, ensuring image integrity even on curved surfaces. The 4K naked-eye 3D screen on Nanjing Road in Shanghai utilizes this technology to achieve a natural, seamless transition at corners, eliminating any visual gaps.
• Customization Potential: Supports arbitrary irregular shapes, allowing direct wrapping of cylinders, fitting of curved facades, and suspension in wave-like patterns. It can even be integrated with the Ferris wheel's steel frame using a 2mm thick "transparent veil," like the East Lake Eye in Wuhan, without obstructing the original landscape view.
2. Installation and Maintenance: 60% Cost Reduction, 3x Efficiency Increase
• Lightweight Advantage: Its ultra-lightweight nature significantly reduces the load-bearing requirements of the installation carrier. No complex steel structure is needed; it can be directly fixed via magnetic attraction, adhesive, or suspension. The construction cycle is shortened from the traditional 15 days to less than 5 days, allowing a team of two to complete deployments within 100㎡.
• Front-Maintenance Design: Magnetic modules can be disassembled individually. Replacing faulty modules later does not require disassembling the entire structure, reducing maintenance costs to only 1/3 of traditional screens. This is particularly suitable for post-maintenance in complex scenarios such as high-altitude and irregularly shaped installations.
• Cost structure optimization: The cost of steel structure has decreased from 30%-40% of traditional screens to below 5%. Combined with modular design, the overall project cost is reduced by 20%-30% compared to traditional irregularly shaped screen solutions.
3. Outdoor Environmental Tolerance: Stable Output Under Extreme Conditions
• Protection Rating: IP65/IP68 dustproof and waterproof design. A silicone shield and sealed encapsulation resist heavy rain and sandstorms. The flexible screen at Wuhan East Lake Eye continues to operate stably during the rainy season without any water ingress malfunctions.
• Wide Temperature Range and Heat Dissipation: Supports a wide operating temperature range of -20℃ to 60℃, adapting to extreme climates such as the frigid north and scorching south. Combined with an aluminum structural heat dissipation system and intelligent temperature control algorithms, the module temperature can be kept below 50℃, reducing power consumption by 20%-30% and extending the lifespan to over 50,000 hours.
• Strong Light Resistance: Brightness reaches 800-1000 nits, coupled with a 3840Hz high refresh rate and 14-bit grayscale, ensuring clear and flicker-free images even under strong midday sunlight, solving the pain point of traditional outdoor screens being "unreadable on sunny days."