leddisplayscreenforums.globalbestshopping.comAs the main carrier of outdoor advertising, outdoor LED display screens provide more abundant forms of expression for outdoor advertising and enhance the publicity effect. Previously, it experienced a period of market explosion, and the outdoor display market accounted for nearly 60% of the LED display market. However, with the continuous development of cities in recent years, multiple problems such as light pollution, high vacancy rate, damage to the overall beauty of the city, and high power consumption are increasingly consuming the love of advertisers for LED large screens... Outdoor LED advertising large screens have to face the following problems.
1. Slow market growth
For first-tier cities, traditional outdoor media companies have occupied a large number of urban business circles, but in recent years, in addition to the gradual emergence of cost pressure, the increase in land cost, screen cost and operating cost, the rapid development of the Internet and new media advertising platforms has also slowed the growth of digital outdoor LED media and reduced the profit rate.
2. Outdoor LED advertising lacks creativity
Compared with the three major camps of Western advertising, my country's advertising follows the effective advertising of the United States, but it pays too much attention to form and execution, and blindly pursues large scenes and large productions. The serious lack of creativity is the most prominent. As a result, outdoor LED displays have always been competing for large areas and product upgrades, which has hindered the development and progress of LED display technology.
3. LED display light pollution
As we all know, due to the high brightness and large area of LED displays, it brings a certain degree of visual pollution to the city, which is also one of the most complained items in public opinion surveys. In addition, from the perspective of urban planning, too many improper LED displays will also damage the urban landscape to a certain extent. In recent years, due to the introduction of restrictive measures in various places, the demand for outdoor LEDs has not been strong, and many places have even carried out a series of actions to demolish "illegal construction" and "illegal" traditional outdoor LED large screens. Faced with this situation, how can outdoor LED large screen companies develop to maintain their "dominant" position?
4. Technological innovation accelerates digital upgrades
At present, most of the domestic digital outdoor LED display equipment, from a technical level, still cannot achieve deep-level scientific and technological participation, and technology development and product applications are still relatively superficial. In recent years, outdoor LED display "newcomers" led by small-pitch LED, LED transparent screen, LED light bar screen, etc. have set off a new outdoor trend, which means that they are not only feasible but also eye-catching outdoor advertising display facilities at present.
5. Try to interact with LED display screens and social media
From the perspective of the advantages of digital outdoor LED display screens, it is an all-round carrier that breaks through tradition and takes into account both movement and stillness. In terms of playback methods, it already includes three modes: pure TVC video playback, electronic magazine-style playback, and FLASH creative playback. In terms of technology, digital outdoor LED can be very diversified, and more can be achieved through interactive multi-directional communication methods to achieve multi-screen linkage and human-screen interaction, which helps the interaction between outdoor media and consumers.
6. Pay attention to LED creative display
Interaction should be the highlight of LED large screens. Advertisers can buy larger screens with money to get more attention. The conversion between attention and purchase desire is the ultimate function of LED large screens. Advertisers should understand that the role of placing LED large screens is to win eyeballs with size and win the market with interaction.