Question

Which country's brand is NOVASTAR from? What does NOVASTAR do?

Answer 1

China

NOVASTAR is a Chinese brand headquartered in Xi'an, Shaanxi Province.

Brand Background and Headquarters Information

NOVASTAR's parent company is Xi'an NovaStar Technology Co., Ltd. ("NOVASTAR"), a high-tech enterprise specializing in LED display solutions. Headquartered in Xi'an, Shaanxi Province, China, NOVASTAR has R&D and marketing subsidiaries in Beijing and Shenzhen, as well as overseas branches in Europe, North America, and Southeast Asia.

NOVASTAR, a service provider specializing in LED display solutions, was founded in 2008 and is headquartered in Xi'an. The company is committed to providing global customers with full-chain solutions from video processing to display control.

Company Positioning and Business Scope

1. Core Business: NOVASTAR leverages algorithms as its core technology to provide full-chain solutions from video processing to display control, serving over 4,000 customers worldwide.

NOVASTAR, with algorithms at its core and software and hardware as its delivery platform, offers solutions for LED display applications, including small-pitch conference displays, advertising media, stage performances, traffic guidance, and commercial displays. Its products and services cover LED display control, video processing, and cloud services, and it holds over 1,800 pieces of independent intellectual property rights.

Products include LED control systems and video splicing servers. For example, the "NOVASTAR H Series Flagship Video Splicing Server" sold on JD.com is a product of this brand.

2. Industry Position:

A global leader in LED display solutions, it has provided technical support for numerous international competitions.

In 2023, it was selected as a "National Manufacturing Single Champion" by the Ministry of Industry and Information Technology, making it the only national champion in the LED display control field.

3. Technology and Qualifications

The company is a National Industrial Design Center, a National Manufacturing Single Champion, and has been awarded National Intellectual Property Demonstration Enterprise designation, earning industry recognition for its technological strength.

Development and Internationalization

NOVASTAR has deepened its presence through its overseas training system (NCE Certified Engineers) and global distribution network. Its overseas business has grown significantly in recent years, and it has established extensive partnerships in the international market.

Answer 2

Novastar is a portmanteau word, literally translated as "new star" (Nova means newborn star, and Star means star).

In this context, it specifically refers to Xi'an NovaStar Tech Co., Ltd., a leading global LED display solutions provider.

Corporate Core Positioning

Industry Positioning and Technological Advantages

NovaStar specializes in the research and development of LED display control systems, providing integrated hardware and software solutions such as video processing and cloud broadcast control. The company holds over 1,800 intellectual property rights and has been recognized as a National Intellectual Property Demonstration Enterprise and a National Industrial Design Center. Its technical expertise covers key areas such as point-by-point calibration and image quality optimization.

Global Presence

Three Hubs for Global Response

Headquarters and R&D Center: Headquarters in Xi'an, with R&D and marketing subsidiaries in Beijing and Shenzhen.

Overseas Branches: Subsidiaries are established in Europe, North America, and Southeast Asia, with a global service network of 39 locations (31 in China and 8 internationally), covering medium- and large-sized cities and core regions. Project Strength and Verification

​Technical Endorsement for Large-Scale Events

​Product stability has been verified by international projects, including:

​Sports Events: Brazil/Russia/Qatar World Cups, Rio Olympics

​National Celebrations: 60th National Day Parade, 100th Anniversary of the Founding of the Communist Party of China, CCTV Spring Festival Gala, etc.

Talent and Benefits System

​Dual-Track Compensation and Growth System

​Flexible Compensation Package: Salaries are determined based on interview evaluations and position differentiation, with performance-driven salary adjustments and no upper limit.

​Multi-Dimensional Benefits:

​Five social insurances and one housing fund + supplementary commercial insurance;

​Meal allowances, holiday bonuses, paid sick leave;

​Club activities and departmental team-building mechanisms.

Answer 3

NOVASTAR is a professional LED display solutions provider dedicated to driving industry upgrades through technology. With continuous innovation, outstanding customization capabilities, excellent service, and comprehensive delivery capabilities, we have earned the trust of customers worldwide.

Answer 4

NovaStar is a Chinese brand specializing in providing LED display control system solutions. The company is dedicated to the research, development, production, and sales of high-quality products, including sending and receiving cards, and related control devices, for a wide range of LED display applications. Through its innovative technologies and solutions, NovaStar has earned a high reputation worldwide and serves users worldwide.

Answer 5

NOVASTAR is a Chinese brand. A detailed analysis is provided below:

Brand Origin and Core Enterprise

NOVASTAR's core operating entity is Xi'an Nova Nebula Technology Co., Ltd., founded in 2008 and headquartered in Xi'an, China. It is a high-tech enterprise specializing in LED display control technology. While its business covers the globe, its brand registration and operations are rooted in China.

Local Attributes within a Global Presence

Although NOVASTAR has overseas subsidiaries in Europe and North America and operates in 23 countries worldwide, this presence is based on a "Based in China, Radiating Globally" strategy. For example, its R&D centers are concentrated in Beijing and Shenzhen, and its production and manufacturing operations are primarily in China, with overseas offices primarily responsible for sales and service.

Local Characteristics of Technology Patents and Industry Status

Xi'an Nova Nebula holds over 1,800 independent intellectual property rights and has been awarded titles such as "National Manufacturing Single Champion Enterprise" and "National Industrial Design Center." These honors, bestowed by the Chinese government, reflect the local nature of its technological achievements.

The company also serves over 4,000 clients, with a customer base rooted in the Chinese market and gradually expanding globally.

Chinese Logo for the Brand Name

NOVASTAR uses "诺瓦星云" (Nova Star Cloud) as its brand name in the Chinese market. This naming convention aligns with Chinese corporate brand registration practices and further reinforces its local brand identity.