Question

I'm a wholesaler of LED displays and advertising screens. How do I find targeted customers?

I know that targeted customers include advertising companies, construction teams, and individual businesses, but how do I find them online? How can I ensure a good return on investment? We are a provincial distributor in Fujian, mainly wholesaling. Visiting customers in person is too costly; with a cost of 20 yuan, the profit is at most 50 cents. So, are telephone marketing or online marketing the only options? How can I do effective marketing with low costs?

Answer 1

Understood, you are a wholesaler of LED displays and advertising screens. Your core objective is to find customers with a need for these products, such as advertising companies, shopping malls, hotels, real estate developers, and government agencies. Here, I will provide you with a systematic and actionable customer development strategy, divided into two main areas: online and offline:

I. Defining Target Customer Groups

Industry Customers

Advertising companies, media companies

Shopping malls, supermarkets, convenience stores

Hotels, KTVs, convention centers

Real estate developers

Government agencies, transportation hubs (train stations, subway stations)

Corporate office buildings (for corporate advertising screens)

Customer Characteristics

Large purchase volume (wholesale)

Emphasis on quality and after-sales service

Long-term advertising or information display needs

Once you have defined your target customers, you can then identify potential customer acquisition channels. II. Online Customer Acquisition Channels

B2B Platforms

Professional wholesale platforms such as Alibaba, HC360, and Made-in-China.com

Publish product information (LED screen specifications, prices, application cases)

Directly connect with buyers through platform inquiries

LinkedIn / Industry Communities

Find purchasing decision-makers in advertising companies, real estate developers, hotels, etc.

Build a professional image, publish case study videos and product advantages

Communicate via private messages to explore cooperation opportunities

Baidu/Google Search Ads

Keyword examples:

“LED display wholesale”

“Advertising screen manufacturers”

“Commercial LED display supply”

Targeted advertising to corporate purchasing departments, advertising companies, etc.

Social Media Promotion

Publish application case videos on Douyin and Kuaishou

Share solutions on WeChat official accounts (e.g., “Shopping mall advertising screen upgrade case”)

Publish LED screen usage cases on Xiaohongshu/Zhihu to attract corporate decision-makers

Website Development

Company website + product catalog + success stories

Provide contact information or online consultation (form + phone number)

SEO optimization keywords: “Wholesale LED displays”, “Advertising screen manufacturers”

III. Offline Customer Acquisition Channels

Participate in Industry Exhibitions

Advertising exhibitions, LED exhibitions, electronic information exhibitions

Face-to-face communication to obtain buyer lists

Display samples and demonstrate screen effects to build trust

Visit Potential Clients

Advertising companies, real estate developers, shopping mall operations departments

Direct sales + demonstrations, explaining cost-effectiveness and after-sales service

Channel Cooperation

Cooperate with decoration companies and engineering companies, as they have clients who need screens

Cooperate with system integrators to provide screen hardware

Local Business District Advertising

Offer trials or discounts to local shopping malls, KTVs, and hotels

Attract other corporate clients by showcasing case studies

IV. Customer Development Process Suggestions

Potential Customer List Collection

Offline: Exhibitions, yellow pages, business registration information

Online: B2B platforms, LinkedIn, company websites

Tiered Management

Class A: Large clients (advertising companies, real estate developers) → Highly customized services

Class B: Small and medium-sized businesses → Standardized products + bulk discounts

Sales Strategy

First showcase case studies and renderings → Provide trials or samples → Sign bulk purchase contracts

Emphasize after-sales service, quality assurance, and fast delivery

Customer Maintenance

Regular follow-ups, holiday greetings

New product promotions

Establish long-term and stable cooperative relationships

Tips

Create short videos of application cases More effective at impressing customers than simple product descriptions.

For wholesale customers, price transparency and after-sales service are key decision-making factors.

Combining offline and online strategies: securing major clients offline and expanding volume online.

Answer 2

To find target customers for LED displays and advertising screens in the international trade market, you can start with the following aspects:

First, define your customer profile. Focus on advertising companies, system integrators, engineering companies, shopping mall chains, sports venues, stage rental companies, and government project contractors.

Second, utilize B2B platforms. Focus on platforms like Alibaba International, Made-in-China, and Global Sources, optimizing keywords, product parameters, and application scenarios to improve inquiry conversion rates.

Third, develop proactive customer acquisition channels. Use Google search + LED Display Forum to post information about your LED display brand on forums. Use Google search + LinkedIn to precisely search for keywords such as "LED display distributor / advertising screen supplier" and directly contact purchasing managers.

Fourth, actively participate in LED display forums, including LED display forums, Reddit, and Facebook LED display sections.

For example, LED Display Forum (https://leddisplayscreenforums.globalbestshopping.com) is a professional LED display communication forum and discussion community, focusing on LED display technology exchange, LED display Q&A solutions, providing vertical knowledge of the LED industry, and gathering posts from global LED display manufacturers.

Fifth, participate in international exhibitions. Attend events like ISE, InfoComm, and the Canton Fair to quickly connect with high-quality buyers and build trust.

Sixth, content and trust building. Establish an English website showcasing case studies, certifications, after-sales service, and customization capabilities to enhance professionalism.

Seventh, leverage existing customers. Encourage referrals and long-term partnerships through consistent quality and competitive pricing.

Answer 3

If you are a wholesaler of LED display screens and advertising screens in the Chinese market, here are some methods for finding target customers:

1. Leverage your personal network

Inform your friends, family, classmates, former colleagues, etc., about your business and ask them to keep an eye out for potential customers or recommend leads. Referrals from acquaintances often build trust more easily and increase the chances of collaboration.

2. Telemarketing and cold calling

Obtain contact information of potential customers through online searches, industry databases, or yellow pages, such as advertising companies, media companies, engineering integrators, and commercial operation management companies. Then, introduce your products and services through phone calls or face-to-face visits to understand their needs.

3. Participate in industry exhibitions and events

Actively participate in exhibitions, trade shows, seminars, or business events related to the LED display and advertising industries. Showcase your products and technologies, communicate directly with potential customers, and build relationships. Trade shows are important platforms for expanding customer resources and connecting with a large number of companies with purchasing needs.

4. Professional social networks and industry forums

Join professional social networking platforms (such as LinkedIn), industry forums, or WeChat groups related to the LED display and advertising industries. Actively participate in discussions, share industry knowledge and experience, and showcase your professional image to attract the attention of potential customers. Also, use the platform's search function to find target customers.

Actively participate in LED display forums, including LED display forums on Reddit, Facebook, etc.

For example, LED Display Forum (https://leddisplayscreenforums.globalbestshopping.com) is a professional LED display communication forum and discussion community, focusing on LED display technology exchange, LED display questions and answers, and providing vertical knowledge of the LED industry, gathering information from global LED display manufacturers.

5. Online marketing and digital marketing

• Build a professional company website, optimize website content and keywords to improve search engine rankings and attract potential customers to visit.

• Use social media platforms (such as WeChat, Weibo, Douyin, etc.) to publish product information, case studies, and industry news to attract the attention of target customers. Use social media advertising to accurately target potential customer groups.

• Use online advertising (such as Baidu Promotion, Google Ads, etc.) to place keyword advertisements. When potential customers search for related products, your advertisement will be displayed in the search results, encouraging them to click and contact you. 6. Customer Referrals and Word-of-Mouth Marketing

Maintain good working relationships with existing customers, provide high-quality products and services, and encourage them to provide referrals and positive word-of-mouth. Consider implementing a customer referral reward program to incentivize existing customers to introduce new clients.

7. Establishing Partnerships

Establish partnerships with relevant companies such as advertising agencies, media companies, engineering contractors, and low-voltage system integrators.  Mutually refer clients, collaborate on projects, and expand market channels.

8. Monitoring Government Procurement and Bidding Information

Many government agencies, public institutions, and large enterprises publish procurement projects for LED displays and advertising screens through government procurement platforms or bidding websites. Monitor these platforms for bidding information, actively participate in bidding, and strive to collaborate with these large clients.

9. Field Marketing and Market Research

Conduct field marketing activities in commercial areas, areas with a high concentration of advertising companies, and near engineering companies. Distribute promotional materials and communicate directly with potential customers. Simultaneously, conduct market research to understand local market demand and customer distribution, and carry out targeted marketing activities. By using a combination of these methods, you can gradually expand your customer base, find more target customers, and increase your business volume.