Yes, installing electronic advertising screens (LED screens, LCD advertising screens, etc.) in China usually requires registration or approval, but the specific requirements depend on the installation location, screen type, and purpose. Here's a breakdown:
1. Outdoor Advertising Screens
If installing electronic advertising screens in outdoor public places such as roads, streets, and commercial areas, the following regulations usually apply: the *Advertising Law of the People's Republic of China* and the *Regulations on the Management of Outdoor Advertising*:
Approval Process:
The applicant needs to submit an application to the local urban and rural planning management department or the **Urban Management Bureau**.
Provide screen design plans, installation location diagrams, electrical safety plans, etc.
Obtain an outdoor advertising sign installation permit.
Precautions:
Must not affect traffic safety.
Avoid affecting the city's appearance and residents' lives.
Advertising content must comply with regulations (no illegal or non-compliant content).
2. Indoor Advertising Screens
In indoor public places such as shopping malls, hotels, subway stations, and office buildings:
Generally, strict approval like outdoor advertising is not required, but the following are still necessary:
Permission from the property owner or lessee.
Fire safety compliance (especially for large screens or high-power LEDs).
If the screen is used for commercial advertising, it must comply with advertising content management regulations.
3. Smart Advertising Screens Involving Networks or Broadcasting
If the advertising screen can play and push content via the internet, it may sometimes be required to:
Register or be filed as an internet information service terminal (especially for networked content playback).
Advertising content must comply with network advertising management regulations.
4. Safety and Technical Requirements
Electrical equipment must meet 3C certification or national standards.
Large screens may require structural safety review.
✅ Summary
Outdoor advertising screens: Must be approved and registered, involving the Urban Management Bureau/planning management department.
Indoor advertising screens: Usually do not require registration, but require property owner permission and safety inspections.
Smart networked screens: Attention must be paid to content registration and regulatory compliance.